Associate Director Marketing Data, Insight and Strategy

Job Specification

Associate Director Marketing Data, Insight and Strategy – Grade 9
Marketing
083466
£59,421 – £73,043 pa
02-Sep-2024 23:30
This senior role reports to the Director of Marketing and will be the strategic lead for the design, development and dissemination of market and audience research and insight that guides Liverpool’s marketing strategy and supports the delivery of the objectives in the University’s strategic framework, Liverpool 2031.

Leading the Marketing Data, Insight and Strategy team, you will provide professional research and insight, to colleagues from across the University, particularly with regard to Marketing, Brand and Reputation, Student Recruitment, Student and Staff Engagement.

You will be able to evidence relevant market insight, customer experience and diagnostic expertise, along with excellent leadership and management credentials. You’ll have significant experience building partnerships with colleagues across an organisation, with a focus on influencing data-driven decision making.

Non-salary benefits include:

• 30 days holiday, plus 6 university closure days and bank holidays
•  attractive pension scheme
•  hybrid working model
•  staff discount and benefit schemes
•  training and development

This post is full time, however, job-share or flexible working arrangements will be considered.

Educated to degree level or relevant professional experience is required for this role.

The University of Liverpool is committed to enhancing workforce diversity. We actively seek to attract, develop, and retain colleagues with diverse backgrounds and perspectives. We welcome applications from all genders/gender identities, Black, Asian, or Minority Ethnic backgrounds, individuals living with a disability, and members of the LGBTQIA+ community.

Tagged as: associate director marketing data, insight and strategy