Junior Marketing Analyst
Full TimeBookmark Details
Junior Marketing Analyst
Job Overview
If you’re looking for the chance to learn, grow, and make a contribution to the community, look at employment opportunities with Full Sail University. You’ll find your choice of career opportunities, great benefits, an environment that welcomes and values creativity, and a work experience that is both challenging and rewarding!
The Junior Marketing Analyst will analyze data and provide insights to support key business decisions and online website initiatives for Full Sail DC3, a department of Full Sail University. This individual will be responsible for overseeing DC3โs marketing campaign performance and ecommerce operations. This person will work closely with all areas of the marketing department to ensure online sales goals are met. A successful candidate will have high attention to detail, an entrepreneurial outlook, and be forward-thinking.Essential Duties and Responsibilities:
- Analyze and report on DC3โs marketing campaigns, website data, and user experiences to improve website performance and meet or exceed sales goals.
- Work directly with leadership for innovation of campaigns and webpages for rapid A/B testing of ads, site structure, marketing copy, and design.
- Ability to identify online user website friction and offer various optimization recommendations.
- Tracking of marketing performance and provide insights for optimization of campaigns.
- Report on core marketing KPIs, website trends, and sales metrics to stakeholders.
- Analyze trends in customer purchases, evaluate online buying changes and streamline DC3โs sales funnel as needed.
- SEO and keyword density analysis for growth and optimization of organic site traffic.
- Efficiently drive marketing and website optimizations to meet sales goals.
- Collaborate across departments to communicate upcoming CRM or website changes and dataflows.
Other Responsibilities:
- Successfully manage and develop strategic relationships to support the organizationโs goals.
- Supervisory Responsibilities: No
Competencies:
- A deep desire or curiosity to ask questions and seek out answers beyond service level analytics.
- Strong understanding of key performance metrics including CPL, CPA, and ROI.
- Ability to understand website data including page views, session duration, pages per session, bounce rates, traffic sources, site visitor types, etc.
- Ability to self-manage, prioritize, and maintain many complex projects in a fast-paced environment.
- Ability to effectively communicate and work collaboratively across departments.
- Strong project management skills with the ability to manage deadlines.
- Must be detailed-oriented and have strong problem-solving skills.
Education and/or Experience:
- Bachelorโs degree in Advertising, Marketing, Communications or related field required.
- 0-3 years working experience in a marketing analytics role.
- Experience in Quantum Metric, a Digital Analytics Platform, would be beneficial.
Computer/Equipment Skills:
- Strong proficiency in Excel a must
- Strong understanding of website and ecommerce key performance metrics
- Good analytical and problem-solving skills
- Strong verbal and written communication skills
Environmental Factors/Physical Demands:
Work is performed in an office environment. While performing the duties of this job, the employee is regularly required to have the ability to maintain active customer and employee communication; access, input and retrieve information from the computer systems; enter alphanumeric data into a computerized system; and attend in person and online meetings. May be subject to bending, reaching, kneeling, stooping and lifting up to thirty (30) pounds.
Full Sail is an Equal Opportunity Employer.
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