Product Marketing Manager

Location: London

Salary: £40,000 – £45,000 + bonus

About us

At Arbor, we’re on a mission to transform the way schools work for the better.

You’ve probably seen the headlines. Heavy workloads, constant change, admin pressure on teachers and staff at every level… sometimes it feels like this is just part and parcel of school life today. But it doesn’t have to be this way.

We passionately believe that there’s a better way to work. And it starts by giving everyone the right tools and technology for the job.

We’re building a platform and products we believe in – as well as a strong, diverse team of experienced specialists, ex-teachers and Edtech engineers passionate about making a difference to the sector.

Ultimately, we’re here to help make our schools and trusts stress a little less, and focus on what matters most – improving the lives of teachers and outcomes of students everywhere.

About the role

We’re looking for a Product Marketing Manager to join our team and help us make sure every school, multi-academy trust and local authority understands the value of Arbor and our suite as we grow through M&A. This is a new role in our Product Marketing team which will focus on product differentiation, sales enablement, and feature release for a product we’ve recently acquired.

This could be a great role for an Associate Product Marketing Manager looking to step up, or for a Brand or Content Marketing Manager looking to move into Product Marketing.

Core responsibilities

• Be responsible for the success of your product, with support from our Lead Product Marketing Manager
• Deeply understand the market and customer for your product, establishing yourself as an authority on these topics in the business
• Bring new features to market in your product – ensuring they’re successful for new business and customer teams alike
• Craft compelling, differentiated product-level positioning and key messages for your product and new feature releases in your area
• Co-own our library of sales enablement collateral which helps us improve our win rate
• Develop insight-driven customer personas and win themes for key roles in schools, MATs and LAs

About you

• Solid experience in Product Marketing, Content Management, Brand Marketing or Copywriting, ideally in B2B SaaS
• Brilliant, confident writer – you feel no qualms about putting pen to paper
• Fluent in English, with exceptional writing style – able to change tone of voice to match audience
• Fast learner, eager to get stuck into a big product and help us make it clear and concise to a variety of readers
• Excellent project management skills – can work on several projects at a time
• Enjoy working cross-functionally, often autonomously, with multiple stakeholders across the business
• Excited to work closely with Product Management and Sales – able to move fluidly between technical, commercial, and design
• Confidence to present and explain ideas to colleagues – must be resilient
• Strong aesthetic skills, with a keen eye for maximising the impact of collateral to build brand equity
• Desire to work in a fast-paced scale-up on a mission to transform the way schools work!

What we offer

• The chance to work alongside a team of hard-working, passionate people in a role where you’ll see the impact of your work everyday. We also offer:
• A dedicated wellbeing team who champion initiatives such as mindfulness, lunch n learns, manager training, mental health first aid training and much more!
• 32 days holiday (plus Bank Holidays). This is made up of 25 days annual leave plus 7 extra company wide days given over Easter, Summer & Christmas
• Enhanced maternity and adoption leave (20 weeks full pay) and paternity (6 weeks full pay) pay
• 5 free return to work maternity coaching sessions, helping you adapt to this new exciting time of life!
• Private Dental Insurance
• Access to services such as Calm, Bippit (financial wellbeing coaching) and Health Assured (Employee assistance programme)
• All of our roles champion flexible working and we are happy to discuss what this means to you!
• Social committees that plan team, office and company wide events to bring people together and celebrate success
• Dedicated professional development training budget (CPD courses, upskilling resources, professional memberships etc)
• Volunteer with a charity of your choice for a day each year

Interview process

1. Intro call: We’ll invite you to a 30 minute call with Ben, our Talent Acquisition Lead, to learn more about the role, ask questions, and tell us about you.
2. First Stage Interview: If we think you’re a good fit for the role, we’ll invite you to a technical, skills based interview with Anna, our Lead Product Marketing Manager, and Natasha, our Product Marketing Manager. The interview will involve a writing task and a series of questions to help us understand your marketing experience and skill set. It should last 90 minutes, and will give you an opportunity to meet with other people in the Marketing Team too.
3. Second Stage Interview: Finally, we’ll invite you to a Values based interview with Harriet, our CMO, and Anna again. We’ll ask you to complete a task at home ahead of time, then ask you to present it in this session. We’ll also ask you questions based on our company values. This final interview lasts 60 minutes, and there will be plenty of time for you to ask questions throughout the process.

We are committed to a fair and comfortable recruitment process, so if you require any reasonable adjustments during your application or interview process, please reach out to a member of the team at [email protected].

Our commitment is also backed by our partnership with Neurodiversity Consultancy, Lexxic who provide us with training, support and advice.

Arbor Education is an equal opportunities organization

Our goal is for Arbor to be a workplace which represents, celebrates and supports people from all backgrounds, and which gives them the tools they need to thrive – whatever their ambitions may be so we support and promote diversity and equality, and actively encourage applications from people of all backgrounds.

Refer a friend: Know someone else who would be good for this role? You can refer a friend, family member or colleague, if they are offered a role with Arbor, we will say thank you with a voucher valued up to £200! Simply email: [email protected]

Please note: We are unable to provide visa sponsorship at this time.

Tagged as: product marketing manager