Senior Analyst, Performance Marketing

This position is a hybrid in-office role that works out of our Headquarters in Boston, MA (this role is not a virtual / remote position).

The role is a marketing generalist who supports the CMO function for Wayfairโ€™s Specialty Brands: AllModern, Joss and Main and Birch Lane, specifically to drive performance marketing success. This person is the resident expert on marketing channel performance for the brand, steers the marketing strategic planning process (i.e. forecasting & roadmap collaboration) for the brand, and leads the thinking on multi-channel marketing strategies (e.g. targeting) that improve channel effectiveness & customer health. This person reports directly to the Head of Performance for the brands, partners closely with the Brand Manager and brand leadership, and peer-manages a distributed team of marketing channel analysts and cross-functional partners.

What You’ll Do

  • Own the marketing performance narrative in all formal & informal touchpoints. Execute deep-dive investigations that span across channels (in partnership with marketing channel teams) to deliver actionable insights to brand & department leadership. Own all formal reporting.
  • Develop a deep understanding of full marketing funnel to serve as a strategic thought partner to marketing channel teams. Hold individual channels accountable for test rigor, cross-brand parity, and business results. Draw connections across channel roadmaps (e.g. between prospecting & email) to improve overall customer experience to amplify channel-specific performance. Promote a balanced focus on operational excellence & innovation, especially as it pertains to the unique strategy & needs of a given brand.
  • In partnership with the Head of Performance, lead the ad spend forecasting process with channels and relevant analysis to drive better target-setting, and ongoing reporting on performance vs. forecast (+ drivers). Lead the monitoring and management of performance metrics against the forecast.
  • Support investigation into cross-channel levers (e.g. personalization, targeting, retargeting) to improve customer growth / customer health, tailored to the brand strategy. Serve as project manager for complex multi-channel projects, ensuring scalability / sustainability of initiatives, knowledge-sharing & impactful results. Contribute to cross-brand marketing platform ideas and optimizations (e.g. performance elements of promotions, internal prospecting, etc)etc.)
  • Lead team-building & activities that drive brand affinity amongst distributed teams. Also includes active participation in brand leadership discussions as a marketing expert.

What You’ll Need

  • Bachelorโ€™s degree with a quantitative and/or analytical focus (Economics, Mathematics, Statistics, Physics, Engineering, etc… )
  • Proficiency or willingness to learn the SQL coding language for extracting and manipulating data at scale.
  • 1-3+ yearsโ€™ experience in digital marketing, management consulting, startup/tech, finance, and/or strategy with a heavy analytical emphasis
  • A total ownership mindset – ability to thrive in a highly ambiguous and fast-paced environment with a dynamic bias for action and a โ€œget stuff doneโ€ attitude
  • Excellent critical thinking and stakeholder management skills – ability to break down and communicate complex ideas and influence senior leaders and cross-functional partners
  • Strong quantitative analytics with a strategic lean – ability to generate insights and solutions or build a story and strategy from large data sets
  • Holistic results/growth orientation married with entrepreneurial thinking and an insatiable intellectual curiosity – a relentless focus on driving impact and continuous improvement

Massachusetts Applicantsย ย I understand that it is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

About Wayfair Inc.

Wayfair is one of the worldโ€™s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, weโ€™re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If youโ€™re looking for rapid growth, constant learning, and dynamic challenges, then youโ€™ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. Weโ€™re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair โ€“ and world โ€“ for all. Every voice, every perspective matters. Thatโ€™s why weโ€™re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

Your personal data is processed in accordance with our Candidate Privacy Notice (https://www.wayfair.com/careers/privacy). If you have any questions or wish to exercise your rights under applicable privacy and data protection laws, please contact us at [email protected].

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