Social Media Manager

You will work closely with Dale’s campaigning team to ensure boosting visibility, reach and engagement across all social platforms and report into external comms director (and then the social media director when they are hired) who will direct you on a day to day basis.

As the social media manager, you will manage Dale’s online presence by implementing the social media strategy as set out by Dale’s senior management team and work closely with content manager.

You’ll run organic campaigns across all of Dale’s social media channels, pushing out engaging content, analysing usage data, building engagement with all of Dale’s audiences across all platforms.

Social media strategies often integrate both organic (free content, such as posts, photos, videos, blogs and memes) and paid (advertising) strategies. The social media manager will work closely with the content manager on all of this.

 

Responsibilities:

Since we are a very small and fast moving team, job activities vary from a strategic role to more hands-on dependent on the requirements from Dale. Every member of Dale’s team is expected to juggle lots of activities that all need to move forward at pace.

 

Overall, you will:

• Be the expert on social media platforms and making the most out of them for Dale’s profile.
• Be ready, willing and able to post whenever Dale needs you to. This can be evenings and weekends (on a rota basis, one weekend per month).
• Be comfortable being managed by senior members of Dale’s team as well as having some direct access to Dale at times.
• Grow Dale’s audience with the help of the social media strategist and content manger.
• Film and edit and post all videos.
• Be able to write in Dale’s tone of voice – excellent written skills – all posts approved by Dale.
• Understanding social media trends and translating those into increased impact for Dales channels.
• Good grasp of politics, football and the world of sustainability.
• Have an entrepreneurial mindset and be comfortable under pressure.
• Excellent at community engagement across all of Dale’s channels – always commenting in Dale’s TOV and style.

 

 And in more detail, you will:

• Manage the day-to-day handling of all social media channels such as Facebook, Instagram, LinkedIn, Twitter, TikTok, Threads and YouTube, adapting content to suit different channels and audiences.
• Ensuring that the weekly KPI’s for posting content on each channel are met.
• Oversee, plan and deliver content across different platforms using scheduling tools.
• Create and/or coordinate original and engaging multimedia content across multiple social platforms

You’ll need to have:

• A solid understanding of the use of a range of social media platforms
• Strong copywriting and editing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Strong clipping and editing skills
• Knowledge and understanding of algorithms and search engine optimisation
• Creative skills for contributing new and innovative ideas
• Strong communication and people skills for articulating ideas to colleagues
• Excellent teamworking & collaboration skills
• Organisational skills, with the ability to prioritise and work across multiple projects
• Project and campaign management skills
• The ability to work well under pressure in order to meet deadlines
• Skills in data analysis and interpreting statistics
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with Dale’s followers
• An eye for detail and the ability to work accurately.

What’s in it for you…

Healthcare plan, life assurance and generous pension contribution
Volunteering day
Hybrid working
Various company discounts (including shops, gym, days out and events)
Holiday of 25 days (plus bank holidays) & ability to buy/sell days
Cycle to work scheme, car pooling and onsite parking available

As a valued member of the team you will be supporting the Group Environmental policy and its associated targets to make the Green Britain Group net carbon neutral by 2025

Flexibility statement

The fast moving nature of the company’s business means that from time to time you may be asked to perform duties or tasks outside of your original job description on an ad hoc basis. This allows the company to use it’s people in the best possible way at all times and helps the employees to make make their contribution in a changing environment.

Ecotricity is Britain’s greenest energy company. When we started back in 1995, we were the first company in the world to provide a new kind of electricity- the green kind.

Our mission was, and remains, to change the way energy is made and used in Britain- by replacing fossil fuels with clean, renewable energy.

We don’t just supply green energy, we use the money from our customers’ bills to make it ourselves too- we build windmills and sun parks in Britain. We call this ‘bills in to mills’. In 2021, we started work on building two new solar parks, and now, in 2023, we’re bringing geothermal energy to our customers’ fuel mix, a first in the UK. We’re also developing green gas mills which will generate 100% green gas from a source that we will never run out of- grass.

We don’t just focus on energy though- we built Electric Highways, Britain’s leading network of electric vehicle charging points, we helped Forest Green Rovers become the greenest football club in the world, and, in partnership with RSPB, we launched Britain’s greenest mobile phone service, Ecotalk.

Ecotricity is an equal opportunities employer and is committed to providing equality for all.