Customer Marketing Manager
Full TimeTalkTalk
Job Description
Customer Marketing are experts in customer comms strategy. We work with our colleagues to create great customer experiences and uphold our brand values, to deliver our vision of having customers who love us, engage with us, and stay with us.
Youโll enjoy being a key deliverer of this vision by supporting the Senior Marketing Manager in the creation and delivery of the strategy and comms for a range of in-life programmes targeted at our Consumer base. You will also benefit from the variety in your responsibilities. You could be working on different upsell campaigns, managing customers end of life offers or building relationship driving activity across their lifecycle.
Youโll enjoy being a key deliverer of this vision by supporting the Senior Marketing Manager in the creation and delivery of the strategy and comms for a range of in-life programmes targeted at our Consumer base. You will also benefit from the variety in your responsibilities. You could be working on different upsell campaigns, managing customers end of life offers or building relationship driving activity across their lifecycle.
How will I add value in this role?
- Youโll work closely with the Head of Customer Marketing to deliver targeted communications campaigns via email, SMS, direct mail, targeted social media and digital
- Youโll contribute to quarterly planning and strategy discussions, ensuring that we prioritise the most customer-focused and commercially impactful programmes
- You recognise the value of data, so you’ll work closely with data and insight teams to understand your audiences, make decisions about who to target, and to pull segmented data accurately
- Youโll work with creative agencies to develop campaign messaging and creative
- Other responsibilities include:
- Managing the sign off process for campaign creative, working closely with and managing appropriate stakeholders feedback
- Working with our Marketing Automation team to deliver your email and SMS campaigns via Salesforce Marketing Cloud, and other teams for social, digital and print
- Briefing and using campaign evaluation to understand the impact your campaigns are having, and how to improve them
- Utilising test and learn in order to drive continuous improvement within all channels
- Working with the Head of Customer Marketing to manage budget for your campaigns, making sure that we operate in a cost-efficient and streamlined way.
What do I need?
- Experience in a marketing role
- Skilled at understanding data
- Experience within a customer space
- Understanding of the digital space
- Enjoys a fast paced working environment
Be great to also have:
- Experience of broadband marketing.
- Telco experience.
The Company
Weโre TalkTalk, a challenger brand in the world of Broadband, Phone and TV. Our job is to bring the best value connectivity, to everyone. We believe every customer matters, so we offer products and services that are simple, affordable, reliable and fair.
Weโve created a working environment where you can be yourself and give your all. Youโll be called on to out-think the competition and work closely with your colleagues to come up with new ideas, and deliver great results for our customers. This is your chance to make a difference, and great performance will take you far. It wonโt always be easy, but itโs always exciting and it promises great opportunities for you, and our business, especially if youโre ready to stand for something.
The Benefits
We value the importance of recognising and rewarding our colleagues at TalkTalk. As well as providing a great range of core benefits such as annual bonus, a company pension scheme and private medical insurance, we also:
- Embrace flexible working
- Support you to achieve your career goals
- Offer income protection and life assurance
- Offer a range of discounts on products and shopping
Start date: ASAP
Duration: Permanent
Salary: Competitive + bonus/benefits
As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.
Weโre also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.
Tagged as: Customer Marketing Manager
Job Overview
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