Manager, Social Media

Job Description

OVME made its debut in 2018, capturing the hearts of both women and men with its unique approach to cosmetic medicine. The inaugural studio in Atlanta, GA received an overwhelming response and quickly won a devoted following. Today, OVME boasts an impressive network of 28 locations across the United States and is one of the fastest-growing brands in the field of medical aesthetics.
At OVME, our mission is to turn the focus to what matters most. Our brand essence is deeply rooted in our core beliefs, which are embodied in a simple yet profound symbol. By slightly rotating the V in OVME, something extraordinary happens. The “greater than” sign emerges, directing focus towards what matters most—your ability to reevaluate priorities and personal transformation. At OVME, we invite you to boldly proclaim, “Nothing is Greater than ME!”
The greater than sign serves as our rallying cry for the entire OVME community. Guided by our unwavering values of Memorable Experiences, Generosity, Trust, Thinking Differently, and Having Fun, we lead by example, fostering an environment that brings out the best in each of us, every single day. We extend a warm invitation to you to join us in embracing the greatness within ourselves and redirecting our attention toward what truly matters—the greatest version of ME.

REPORTING RELATIONSHIP

The Social Media Manager will report to the Sr. Manager, PR & Social Media.

POSITION SUMMARY

We are seeking a highly skilled and creative Social Media Manager to lead our company’s social media presence and strategy. As a Social Media Manager, you will be responsible for developing and executing social media campaigns, managing social media accounts, and driving engagement and growth across various platforms. The ideal candidate is a social media enthusiast with a deep understanding of current trends, audience behaviors, and platform best practices.

Key Responsibilities

Social Media Strategy and Planning:
Develop and implement a comprehensive social media strategy aligned with the company’s marketing objectives and brand voice.
Conduct research and stay up-to-date with industry trends, competitor activities, and emerging social media platforms.
Define target audience segments and create content strategies that resonate with each segment.
Plan and schedule social media content calendars, ensuring consistency and timely delivery of engaging posts.
Collaborate with cross-functional teams to integrate social media strategies into broader marketing campaigns.

Content Creation and Management:
Create compelling and engaging content for social media platforms, including written posts, images, videos, and graphics.
Collaborate with designers and content creators to produce high-quality visual assets.
Tailor content for each platform, considering audience preferences and best practices.
Manage content libraries and maintain an organized system for easy access to assets.
Monitor content performance and optimize strategies based on data insights.

Community Management and Engagement:
Manage social media accounts and communities, responding to comments, messages, and inquiries in a timely and professional manner.
Foster and nurture online communities, building positive relationships with followers and influencers.
Develop and implement strategies to increase engagement, reach, and follower growth.
Monitor social media conversations and trends, proactively engaging in relevant discussions and leveraging opportunities for brand exposure.
Identify and collaborate with influencers and brand advocates to amplify reach and engagement.

Social Media Advertising:
Develop and execute paid social media advertising campaigns, including audience targeting, budget allocation, and performance tracking.
Monitor campaign performance metrics and optimize strategies to maximize ROI.
Stay updated on social media advertising trends and best practices, implementing new features and targeting options.

Analytics and Reporting:
Monitor and analyze social media performance metrics, providing regular reports and insights to stakeholders.
Identify trends and patterns, making data-driven recommendations for improvement.
Utilize social media analytics tools to track and measure KPIs and campaign effectiveness.

Social Listening and Reputation Management:
Monitor social media channels for mentions of the company, products, and competitors.
Respond to customer reviews, feedback, and inquiries, addressing any issues in a timely and professional manner.
Collaborate with customer service teams to ensure seamless customer experiences across all touchpoints.

Skills, Knowledge and Expertise

Bachelor’s degree in Marketing, Communications, or a related field. Relevant certifications are a plus.
Proven experience as a Social Media Manager or similar role, with a track record of successful social media campaigns and audience growth.
Excellent knowledge of social media platforms, trends, and best practices.
Strong understanding of audience behavior and ability to create content that resonates.
Proficiency in social media management tools and analytics platforms.
Creative thinker with strong visual and written communication skills.
Experience with social media advertising and audience targeting.
Analytical mindset with the ability to interpret data and make data-driven decisions.
Strong organizational and time management skills, with the ability to handle multiple projects and deadlines.
Attention to detail and ability to maintain brand consistency.
Excellent interpersonal and relationship-building skills.
Passion for social media and staying updated on industry trends.

Benefits

15 Days Paid Time Off
9 Paid Holidays
Medical, Dental, Vision 50/50 Primary
Medical, Dental, Vision 25/75 Dependents
Short Term Disability, AD&D, and Life Insurance 100% company paid
401k Employee Contribution
Team Member Service Allowance
Retail Product Discount
Friends and Family Discount
Team Member Referral Bonus

About OVME

OVME, pronounced “of me,” is a medical aesthetic enterprise that connects aspiring women and men with skilled health care providers in select cities nationwide. OVME combines a bespoke selection of minimally invasive cosmetic services with contemporary yet welcoming retail boutiques that promise the “Fountain OV You.”

Our team is composed of creative caregivers who provide solutions for “age appropriate” skin health. We believe the needs of the medical aesthetics consumer have evolved beyond the industry landscape. We are thought leaders who understand the status quo must be challenged to remain vibrant. We believe excellence is achieved through attention to detail. We are honest and transparent. We give back.

Our product promise is simple, “The best OV you.”

OVME values diversity and individuality and believes in equal opportunity for all.
OVME, LLC. is an Equal Opportunity Employer committed to hiring a diverse workforce and creating and sustaining an inclusive culture. All employment decisions at OVME, LLC, are based on the needs of our business, the job requirements, licensing requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Tagged as: Social and Community Service Manager