Pacific Lutheran University

Job Description

Posting Number:

Recruitment Type:
Open to All Applicants

Position Title:
Social Media & Content Manager

Position Type:

Benefits Status:
Benefits Eligible


Hiring Range:
$21.82-$24.74 per hour through 8/31/23, with excellent benefits. Eligible for an across-the-board increase of $0.48 per hour effective 9/1/23.

University Communications

Posting Date:

Closing Date
When a sufficient number of qualified applicants has been identified.

Work Schedule:
FT; Monday-Friday, 8am-5pm.

General Description:
The Social Media and Content Manager is responsible for advancing PLU’s brand and raising the visibility of the work, service, and impact of PLU faculty, students, and key strategic initiatives through the strategic management of the university’s social media accounts and development of digital content. This role is critical to enhancing PLU’s institutional identity, reputation, and goals in enrollment, fundraising, and community engagement.

The Social Media & Content Manager is a dynamic storyteller with a passion for social media and developing highly engaging content. Reports to Director of Communications and works closely with fellow members of the content team, as well as the creative and web teams that, along with the content team, comprise PLU Marketing and Communications. Also works with staff and faculty members within University Relations, Admission, and across campus.

This position may be hybrid, with up to two days per week worked remotely.

Essential Functions and Responsibilities:
Create highly engaging, dynamic content (including but not limited to written stories, videos, and podcasts) for a variety of media and audiences.
Conceptualize and produce dynamic content, including partnering with internal and contracted media producers like videographers, freelance writers, and web designers.
Plan and execute paid and organic social media strategy across key channels, including Instagram, Facebook, Youtube, and LinkedIn, in support of brand and business objectives.
Assist in writing and editing online news, and write the majority of social media copy, maintaining brand voice, feel, and tone.
Manage social media projects with stakeholders across campus (Admission, Constituent Engagement, Advancement, Continuing Education, etc.) and serve as a social media advisor to offices across campus.
Assist the Director of Communications with media relations by preparing press releases and pitching stories to local media members.
Grow and moderate PLU’s social media community, managing all responses to comments and queries in a timely and engaging manner.
Serve a key role in monitoring campaigns and reporting back to leadership via crisis-communication plans.
Identify and cultivate PLU’s online following by proposing new, innovative social media campaigns, initiatives, and platforms to deepen connections with target audiences.
Work with the Assistant Director of Customer Intelligence and Analytics to measure and report social media and digital content key performance indicators.
Performs other duties as assigned.

Knowledge, Skills, and Abilities:
Must have the ability to handle multiple, priorities, and deadlines in a fast-paced, multifaceted environment.
Knowledge of and commitment to diversity, equity, and inclusion.
Well-developed intercultural skills and a commitment to engaging diverse individuals and groups.
Collaborative focus, with strong project-management, editing, research, interpersonal, organizational, and planning skills.
The ability to work independently as well as with others, and to handle situations with diplomacy and tact.
A strong work ethic, resourcefulness, and willingness to take on wide-ranging responsibilities.
Proven skill and passion for social media storytelling, community building, and marketing.
Enthusiasm for social media trends, culture, and best practices, and a passion for exploring emerging platforms and mediums.
Skilled at developing video content and writing news and feature articles.
Knowledge of tracking social media advertising campaigns.
The ability to work effectively and efficiently in a deadline-driven environment, both independently and as part of a team.

Required Qualifications:
4 years of experience managing social media accounts, content development, marketing and communications, or community relations for a business, nonprofit, or agency. Education can substitute for some experience.
High school diploma or GED.
Finalist candidates must satisfactorily complete pre-employment background checks.

Preferred Qualifications:
Bachelor’s degree.
A working understanding of social media and marketing analytics and metrics.
A passion for higher education and the Pacific Northwest.

Work Conditions:

Physical Requirements:

Special Instructions to Applicants:

Other Information:
PLU is a small, private university where caring means more than kindness and consideration — it means a bold commitment to expanding well-being, opportunity, and justice. Because PLU is a community committed to the creation and advancement of knowledge through diversity and inclusion, the university actively recruits a diverse faculty, staff, and student body. PLU is an equal opportunity employer and welcomes applications from members of historically underrepresented and minoritized groups, women, veterans, persons with disabilities, and others who would bring broadly diverse perspectives, experiences, and backgrounds in educational, research or other work activities.

PLU offers an excellent benefits package including tuition remission for employees and their dependents, generous retirement plan, medical, dental, paid vacation and sick leave, major holidays off (including Christmas/New Year’s break and extra time off during the summer), and many other great university benefits. PLU is a qualifying employer under the Public Service Loan Forgiveness Program as a 501©(3) tax-exempt organization. Click here for detailed benefits information.

For general application questions or if you need accommodations at any point in the application and/or interview process, please contact the Human Resources Office at 253-535-7185 or [email protected].

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