Marketing Campaign Manager

Company Description
In this digital-first world of remote working, Version 1 continues to pioneer transformative IT solutions for global brands that drive significant, sustained customer success. At Version 1, we are a people business. The game-changing IT services and solutions that we offer our clients wouldn’t be possible without great people leading the charge.

When it comes to attracting and retaining talent, we understand that a continued commitment to employee development and happiness is paramount. We provide our people with the necessary tools and experience they need to be successful both professionally and personally – wherever their time at Version 1 might take them. So, what makes a great Version 1 team member? Our employees have the ability to see what is really needed in every situation, the tenacity to question everything and to jump all hurdles in front of them, a total commitment to customer success, and a never-ending desire to deliver results. They make a difference. And with almost 3,200 difference makers on our team, we’re growing in number every day. Join us?

Version 1 is looking for a Marketing Campaign Manager to join our expanding team. The successful candidate will be responsible for developing, mobilising and evaluating marketing campaigns across Digital, Data & Cloud (DDC) and ABM. The role requires a deep understanding of marketing, marketing automation, and campaign management with an emphasis on ROI and ABM.

In this role, you will:

• Develop and execute the marketing strategy for a suite of Version 1’s services, including campaigns, and GTM tactics for new customer acquisition and customer expansion with ABM programs.
• Work closely with cross-functional teams, including customer intelligence, sales, content, ABM managers, and delivery to develop effective campaigns.
• Work with the wider Commercial Team on the successful implementation of ABM across Version 1.
• Conduct market research and customer analysis to inform the development of customer personas and to identify customer needs and pain points. Leverage tools to identify ideal customer profiles for tailored campaigns.
• Develop and execute effective demand-generation campaigns across various channels, including email, social media, events, and digital advertising.
• Assess the current martech stack and work with the wider marketing team to build a ‘best in class martech stack to enable our growth ambitions.
• Build and maintain strong relationships with key internal stakeholders to ensure alignment and effective execution of marketing plans.
• Continuously evaluate and optimize marketing campaigns, GTM strategy, and content to improve conversion rates and ROI.
• Work with colleagues and the business system team to continuously improve data capture and automation across our tech stack e.g. CRM, martech stack, etc.
• Provide visibility of marketing campaign activity across the entire sales funnel leveraging tools e.g. Power BI to provide insights and analysis

Qualifications

• 5+ years of experience in marketing, preferably in technology services.
• Extensive experience managing data capture with a continuous focus on improving data quality.
• Deep experience working with CRM, marketing automation, and content management systems.
• Experience in developing and executing successful marketing campaigns with a laser focus on ROI.
• Excellent communication and interpersonal skills.
• Strong project management skills with the ability to manage multiple projects simultaneously and meet deadlines.
• Analytical skills to interpret data and adjust campaigns accordingly.
• Ability to work collaboratively with cross-functional teams.

Additional Information
At Version 1, we believe in providing our employees with a comprehensive benefits package that prioritizes their well-being, professional growth, and financial stability.

One of our standout advantages is the ability to work remotely or with a hybrid schedule along with business travel, allowing our employees to strike a balance between work and life. We also offer a range of tech-related benefits, including an innovative Tech Scheme, Octopus Car Lease, and MyGym Discounts to help keep our team members up-to-date with the latest technology.

We prioritize the health and safety of our employees, providing private medical and life insurance coverage, as well as free eye tests and contributions towards glasses. Our team members can also stay ahead of the curve with incentivized certifications and accreditations, including AWS, Microsoft, Oracle, and Red Hat.

Our employee-designed Profit Share scheme divides a portion of our company’s profits each quarter among all full-time employees. We are dedicated to helping our employees reach their full potential, offering Pathways Career Development Quarterly, a program designed to support professional growth.