Job Description

Sales Consultants are responsible for the sale and lease/finance of New or Pre-Owned vehicles to existing or new customers. They are expected to meet both sales quota and gross profit targets on a consistent basis. Sales consultants must also meet, (or exceed), CSI (customer satisfaction), objectives.


Core Accountabilities

Establish and nurture customer relationships for the purpose of selling New or Pre-Owned vehicles.
Handle incoming sales traffic (on the telephone, internet, and in person).
Qualify all prospects.
Arrange trade-in appraisals through the Sales Manager.
Liaise between prospect and sales management during negotiations.
Turn over all sales customers to the finance office.
Arrange New and Pre-Owned deliveries through sales management and the finance office.
Actively prospect new customers on a continuous basis.
Follow up with past deliveries ensuring the customers’ expectations have been satisfied.
Research and study product changes.
Familiarize yourself with all manufacturers’ sales, lease and finance programs.
Make annual, lease maturity contact calls with existing client base.
Keep apprised of competitive products.
Review historical performance vs. objectives together with management with the aim of setting annual sales objectives for the New Year.
Participate in off-site marketing and advertising initiatives as required by sales management.
Assist in the arrangement of showroom display as required.
Participate in off-site product and skills training programs.
Close sales by overcoming objections; asking for sales; negotiating prices; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, and financing; collect payments.
Keep apprised of all applicable federal, provincial and local laws which govern retail auto sales

Knowledge and Skills


High school diploma or equivalent.
Ability to read and comprehend instructions and information.
Valid Ontario G Driver’s Licence.
Clear Driver’s Abstract.
Valid OMVIC registration (an asset)
Strong business acumen.
Professional appearance.
Ability to sell the minimum quota according to dealership objectives.
Excellent communication skills: verbal and written.
Excellent customer service skills.
Personal Attributes

Passion, motivation, focus and leadership skills.
Results focused approach.
Team player.
Strong communication skills both written and verbal.
Ability to influence, negotiate and mediate effectively.
Strong attention to detail.
Ability to maintain confidentiality and professionalism.
Excellent interpersonal and team building skills.
Strong time management and organizational skills.
Honest, courteous and able to demonstrate strong work ethics.
Driven and ability to work with minimum supervision.

Employee Benefits

Life insurance, medical, dental, vision


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