Social Media Lead

Job Description

About US

UniSuper is a place where brilliant thinkers and passionate people come together. As one of Australia’s largest super funds, the work you’ll do with us makes a meaningful difference today and tomorrow for our members, the planet and for you. Since becoming an open fund in 2021, the use of social media as a paid and owned channel has been critical to the brand’s growth in the sector. This role offers an exciting opportunity to further uplift this vital function.

 

The Opportunity

This is a unique and exciting 12-month opportunity available as the current Lead takes an internal secondment. The successful candidate will have the opportunity to truly take ownership of UniSuper’s social media strategy and take its execution to new heights. You will enhance and implement our strategy with key deliverables including supporting member acquisition and retention, expanding brand awareness and consideration, promoting UniSuper as a great place to work, and helping to bring to life our Diversity, Equity and Inclusion goals.

As a key member of the Brand & Media team, you will be collaborating with Marketing, Digital, Member Service, CSR and Advice teams, showcasing the value of UniSuper to prospective and current members, as well as employers.

As the Social Media Lead, your success will be demonstrated by taking ownership of and executing our social media strategy in partnership with our media agency. This includes developing and managing an engaging content calendar that supports internal and external communications activities. A key part of the role will be managing paid-for social media campaigns and ensuring their effectiveness.

Reporting into the Manager, Brand & Media, the key aspects of the role will include:

• Refining and implementing our social media strategy, including channel recommendations.
• Managing a social media content calendar and Sprout Social platform, leveraging internal and external communications content.
• Overseeing social media content creation, ensuring alignment with brand and content pillars.
• Reporting on social media goals and targets through the Sprout Social platform and agency activity.
• Working closely with the Marketing Acquisition Lead and our external media agency to act as a social media SME, ensuring alignment in campaigns and strategy.

You’ll be joining a vibrant, high performing team with an industry leading culture. We value our people and believe that our teams are Better Together .

About You

• As the Social Media Lead, we are looking for someone who will lean into this opportunity to shape a communications channel for a premium financial services brand.
• You are data-driven, understand how to manage and run social media content and campaigns, and know what drives conversion and engagement for members and prospects.
• Fostering trust and collaboration with internal teams will be vital for success, and you’ll have proven experience managing internal and external stakeholders.
• Importantly you’ll feel comfortable with UniSuper’s values: Passion for outcomes, Better Together, and Genuine Care. Our teams bring together highly passionate, qualified people who achieve great- and foster a meaningful, human-centred workplace culture. Working in partnership with many different teams, you will play a role in supporting this culture.

 

What US offer

We offer highly competitive renumeration packages within the financial services industry. This includes 17% superannuation, with the flexibility to dial down to 11% and take the difference as salary.

We offer flexibility within the workplace while maintaining in-person connection for moments that matter. That means a 60/40 in-office split, plus the ability to flex your hours around life’s important moments.

We also have additional leave benefits, including:

• Additional 3 days paid leave over the Christmas period – equating to 5 weeks leave.
• Additional 3 days ‘Community and Culture’ leave allowing you to give back to your community and celebrate what is important to you- examples include Holi, Midsumma Pride, helping charities like FareShare and more.

If you feel you have the experience and skills required for this role, please apply!

Tagged as: Social Media Marketing