Sr. Product Marketing Manager

Job Description

We’re building out a new discipline at Workday: Agile Product Marketing for the CHRO buying center. The Agile Team is an exciting new group in the oCHRO Product Marketing organization that works on cross-product, cross buying center, and industry initiatives that directly support critical and timely priorities. The team swarms to solve evolving challenges, supporting the Product Center of Excellence and Planning & Programs with additional capacity, and run cross-functional gigs coordinating collaboration and resources.

• Respond: We respond quickly to urgent, high-priority requests
• Support: We assist the oCHRO Product Marketing Center of Excellence and GTM/program teams with extra capacity
• Pursue: We proactively pursue strategic activities

• Drive collaborative initiatives with global integrated marketing, product strategy, industry product marketing, product management and sales teams that articulate the Workday vision and value
• Collaborate with the wider Workday Product Marketing team and key Sales & Marketing contacts within the Workday ecosystem to shape solution messaging and positioning for oCHRO products and packaged solutions
• Raise awareness and drive enablement activities within the Workday sales community
• Play an active role in supporting GTM activities for new features, products, and packaged solutions
• Support sales activities, bringing product marketing and product expertise, creativity and innovation to sales and customer enablement cycles
• Work closely with the customer advocacy and value management teams to help cultivate stories and value testimonials

• 8+ years of product/solution/service/consulting marketing experience
• Bachelor’s degree (BS/BA), MBA a plus
• Experience with Human Capital Management software

• Flexible, results-driven product marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals
• Strong problem-solving and critical thinking skills with a growth mindset
• A consultant approach with the ability to drive to clarity, manage partners, and deliver outcome-oriented results, consulting experience a plus
• Expertise and a proven track record in successfully launching and marketing Human Capital Management applications highly desirable
• Experience building, driving and executing strategy across multiple buying centers and industries with a focus against defined goals
• Experience building solid peer relationships in order to influence key team members at all management levels
• Demonstrated ability to drive cross-functional teams to meet business goals and influence co-workers while fostering strong working relationships
• Objectivity and openness to others’ views and continuously builds a positive team spirit
• Drives teamwork and collaborative information sharing
• Strong critical thinking, creative problem solving, and analytical skills along with ability to execute
• Excellent verbal, written, visual/presentation and communication skills
• Global outlook – a citizen of the world
• Great sense of humor

Primary Location: USA.CA.Pleasanton

Primary Location Base Pay Range: $138,400 – $207,600