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Brand Strategic Planner

Full Time
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Slack

Responsibilities
•You are a champion of creative excellence, you know good work when you see it and have spent time working closely with copywriters, designers, and art directors
•Oversee the brand tracker study in partnership with product research
•Drive bespoke research projects to test hypotheses and gather deeper learnings
•Develop testing methodologies for creative and marketing initiatives
•Collaborate with paid media and internal data science teams to analyze full-funnel messaging effectiveness and identify optimization opportunities
•Onboard and manage agencies and vendors

Job description

This multifaceted role combines your love of research and data with an ability to divine insights and translate them into actionable brand marketing efforts. You are a champion of creative excellence, you know good work when you see it, and have spent time working closely with copywriters, designers, and art directors. Oversee the brand tracker study in partnership with product research. Drive bespoke research projects to test hypotheses and gather deeper learnings. Develop testing methodologies for creative and marketing initiatives. Collaborate with paid media and internal data science teams to analyze full-funnel messaging effectiveness and identify optimization opportunities. Partner closely with cross-functional partners. Partner closely with the VP of Brand and Creative on high-visibility projects. Onboard and manage agencies and vendors. Approach requests, projects, and with a holistic view of the business.
Slack is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics

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