Copywriter

Job Description

Overview:

Responsibilities:

• Creating SEO friendly long-form articles
• Copywriting for both digital and offline marketing initiatives, including email campaigns, banner advertisements, site content, print and web-branded materials, and infographics.
• Supporting CRM initiatives with persuasive copy that motivates recipients to take action.
• Providing customized messaging strategies and copy based on defined customer segments, shared knowledge of user behavior, and best practice standards.
• Collaborating with creative team members, product managers, and business owners to determine concepts and copy direction of branding and marketing initiatives.
• Collaborating with creative team leaders to facilitate continued evolution of the brand voice and messaging across all media formats.
• Manage related design and development requests; help to proofread/test content prior to deployment/distribution.
• Manage client communication approval processes to ensure communication meets business and compliance/legal objectives.

Qualifications:

• At least five years copywriting experience
• At least two years experience writing in the financial industry
• Global SEO experience is desirable.

Tagged as: Article Writing