Digital Marketing Executive

The Role: What you will do?
We’re searching for a digitally savvy, commercially minded Digital Marketing Executive to join the Vita Marketing team to support the growth.

The ideal candidate will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. They will work closely with the marketing team and other departments to drive our online presence, increase brand awareness, and generate leads. The Digital Marketing Executive should have in-depth knowledge of digital marketing techniques, be able to analyze data and trends, and possess excellent communication skills.

 

The Role:

• Develop and execute effective digital marketing strategies to increase brand awareness, drive website traffic, and generate leads.
• Manage and optimize digital advertising campaigns across various channels, including search engines, social media platforms, and display networks.
• Conduct keyword research and optimise website content for search engine optimization (SEO) to improve organic search rankings.
• Create engaging and high-quality content for multiple digital platforms, including websites, blogs, social media, and email marketing.
• Monitor and analyse website and social media performance using analytics tools to identify trends and recommend improvements.
• Track and report on key performance indicators (KPIs) to measure the success of digital marketing campaigns and identify areas for improvement.

 

Why Vita Health Group?

Vita Health Group celebrates life. Improving lives physically and mentally drives everything we do.

We are physical and mental health specialists with over 30 years of experience. We work in partnership with the NHS, are engaged by insurers and some of the UK’s largest corporate companies to support their workforce and provide a full range of physiotherapy services to private customers.

To achieve our mission of making people better, we recognise the importance of investing in our staff. In addition to a competitive salary, we also offer the opportunity of a flexible work life balance and a comprehensive benefits package which you can view here: https://www.vitahealthgroup.co.uk/join-us/careers/

To progress your skills and enable career development we provide Continued Professional Development opportunities including secondments, management training, a mentoring scheme and regular events and webinars across a range of clinical disciplines.

Vita Health Group is proud to be an equal opportunities employer. We are committed to Equality, Diversity & Inclusion best practice and positively encourage applications from candidates regardless of sex, race, disability, age, sexual orientation, gender identity, religion/belief, marital status, or pregnancy/maternity. To support this we have a dedicated team of EDI specialists and run a range of active in-house diversity networks.

We are actively seeking to increase the diversity of our workforce, to ensure we are representative of the communities we serve at all levels. We therefore welcome applications from candidates with a wide range of lived experience.

We are committed to equitably support the wellbeing of all employees as demonstrated by:

• Our association with the MINDFUL EMPLOYER Charter for Employers who are Positive About Mental Health.
• Our status as a Disability Confident Employer dedicated to ensuring that all candidates are treated fairly throughout the recruitment process. All disabled candidates that meet the minimum essential criteria will be invited to interview.
• Our Ethnicity Matters Scheme where all applicants for senior roles (£40,000+) from a minority ethnic group that meet the essential criteria will be invited for interview.
• Our sign up to the Armed Forces Covenant.
• Our status as a Menopause Friendly Committed employer.
• Our sign up to the Employer with Heart Charter.
• Our commitment to meet the standards outlined in the NHS Equality Delivery System (EDS). Workforce Race Equality Standard (WRES) and Workforce Disability Equality Standard (WDES).
• The provision of access to health and wellbeing services for colleagues which includes a team of trained Mental Health Advocates and an Employee Assistance Programme.
• An embedded “speaking up” culture facilitated by Freedom to Speak Up Guardians.

Should you wish to discuss any adjustment or assistance you might need in the application or interview process please contact [email protected] and we will arrange.

VHG is committed to supporting transgender individuals with dignity and recognises the potential complications that may arise when taking references. We encourage applicants to contact HR at [email protected] to discuss or amend how we manage reference requests.

Please note, all applicants must be legally entitled to accept and perform work in the UK and all positions are subject to a DBS check.

Any data which you share with us throughout the hiring process will be stored securely within the UK and is accessible only by staff who require it. Should your application be unsuccessful, your data will be securely destroyed after 6 months.

Vita Health Group reserves the right to close this job when sufficient applications have been received.