Job Description

The Marketing Manager is responsible for overseeing and managing all aspects of the Marketing team.

The main role of the marketing team in AirAsia is to ensure that traffic, searches & conversions to & on is continuously on a positive trend, contributing to a flight that has a healthy load factor & driving overall revenue for the group. The role is not limited to the airline portfolio and include driving the uptake of all of AirAsia’s other new upcoming e-commerce products such as flight + hotel bundles, destination activities, everyday deals & more; which will ultimately drive the overall P&L.




  • Drive Route Performance to meet the target numbers of Load Factor and Revenue for designated routes
  • E-Commerce experience – Drive & Adapt to the Change of AirAsia from an airline into an e-commerce marketplace / Ability to work with various Lines-of-Businesses.
  • Responsible for the Marketing Planning and drive/ interact with Sales and Distribution, Branding, Creative, Public Relations/ Communications, Regional / Group teams to achieve company’s commercial goals
  • Project manage campaigns and drive total communication
  • Manage overall budget & spends, aligning investment decisions with business priorities & goals
  • Perform Management & Leadership of marketing team
  • Cultivate/maintain good relationship within Airline and AirAsia’s Line-of Businesses, as well as external parties



  • Minimum 7 experience preferably in Airline E-commerce marketing/ FMCG
  • Proven track record in e-commerce product marketing or digital marketing
  • Self-motivated, good logical thinking and analytical strength in dealing with new exposure
  • Ability to analyze data, identify trends and develop action plans
  • Strong command in English – written and verbal
  • Strong negotiation skills and ability to influence upward, downward and laterally across the organisation and geographic boundaries
  • Agile, self-motivated, well organised and energetic in driving change management
  • Ability to think strategically, demonstrate ability to manage multiple projects in a fast-paced and rapidly changing environment
  • Frequent travelling is required

We are all different – one talent to another – that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives – AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.


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