Job Description

Company Overview

TIPi Group is a rapidly growing network of individual, specialist agencies with an award-winning culture and the ultimate vow that passion beats scale.

Over the last 8 years, TIPi Group has grown to three agencies and over 60 people. The three agencies are ROAST (traditional performance digital media), Kitty (website design and development), and Rabbit & Pork (voice experience).

We all work towards one goal of building and maintaining an inclusive and supportive environment of passionate individuals who are not only encouraged to fulfil their true potential but also thoroughly enjoy their time doing so. We are incredibly proud of what we have built and we are excited to welcome others to the team and add to our diverse culture. This mindset transfers across our London, Soho HQ Office to our newly opened Cape Town and Bristol offices.

TIPi Group has an accolade of incredible awards across the board, covering not just our client work but also the culture here at TIPi Group that we are inherently proud of. In 2022, we hit a five-year streak as one of the UK’s 100 Best Small Companies to work for, and our ambitions of achieving more are not slowing down. We were also recognised by the industry coming in at number 15 for the Best Marketing and Media Agencies Best Companies to Work for 2021.

A bit about ROAST – Part of TIPi Group

ROAST is the original agency under the TIPi Group network of specialist agencies. We are a full-service digital agency with a focus on transforming clients’ fortunes through insightful consumer understanding.

The culture at ROAST is reflective of TIPi Group, where team growth and progression is at the forefront of our minds. Providing opportunities across various disciplines including Paid Media, SEO, Insights, Analytics and more, our team are encouraged to discover their passions. We wholly support this through regular training and new opportunities encouraging consistent learning and development.

We have been fortunate enough to create this working environment through being passionate about our people at the heart of everything we do, whilst collaboratively working together to craft our culture. We abide by the ultimate vow that passion beats scale.

The Role

Paid Media is an invaluable and exciting channel to work in. If you have an analytical mind and a hunger for learning new things, then Paid Media Operations is the perfect channel for you. At ROAST we promote collaborative learning, so we are looking for someone who will be and think outside the box.

The Senior PMO Executive’s primary role is to support the Paid Media Account Manager in the setup and implementation of paid media operational tasks across client accounts in line with industry and agency best practices. You will be required to follow instruction on deliverables that will continuously grow and improve performance for our clients’ accounts.

You will be responsible for a variety of paid media operational tasks, supporting elements of campaign setup, reporting and tracking. You will be in regular contact with the PPC Account Managers in the UK to ensure task briefs given to you are completed on time and to a high standard.


Paid Media Operations

Ad copy creation/testing
Keyword creation/ Keyword research
Search Query Reports and Keyword expansions
Landing page reviews
Campaign Builds in platform (Google Ads)
Basic account audits
Feed management tool experience
Data pulls for daily, weekly, monthly and ad hoc reports as required and ensure timely and accurate delivery
Manage tracking, trafficking and bid management through appropriate tools
Proactively suggest tests to improve setup processes to the Account Managers.
Knowledge and practical experience across a variety of platforms including campaign and ad creation, budget management and targeting options.

Delivery & Line Management

Reporting directly into the Paid Media Account Managers and Directors to ensure that work is delivered to an exceptional standard, on target and on time.
Potential line management of a PMO Executive, responsible for their progression and task management
Task and deliverable ownership within designated briefs.
Training and development of new junior team members to ensure that they are performing at the standard expected by ROAST and our clients

New Business

Supporting the Paid Media Account Managers with new business tasks

This can include:
KW and audience research
Draft copy for example ads

The Candidate

We don’t expect you to know everything on day one, but we really want to see:

At least 18 months experience in paid media operations
Strong knowledge of Google Ads
Experience with MS Excel, Word and PowerPoint
Strong numeracy and analytical skills
Additional languages and/or knowledge of Javascript would be a bonus
Passion about digital marketing
Ability to learn quickly and thrive in a fast-paced environment
Capability of independent research and learning
Excellent written and spoken English

Working at TIPi Group

Location: hybrid working both from home and our lovely Cape Town office on the V&A Waterfront

Holidays: 21 days, increasing with length of service, plus Christmas Eve and New Year’s Eve off

an additional 10 days ‘work from anywhere in the world’
Discounted wellbeing classes / membership
Active company social life organised by a staff committee
Opportunity for involvement in CSR and charity initiatives
Personal Development, including bi-Annual appraisals and a Company mentor scheme
Training, including: supplier sessions (e.g. Google) and industry bodies (e.g. IAB), external trainers
Opportunities to learn about other digital disciplines

We are an equal opportunities employer.

At TIPi Group, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.


To apply, email us your CV and cover letter at [email protected]

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