The Walt Disney Company

Job ID

London, United Kingdom

Disney Media & Entertainment Distribution

Job Description :

This is a 6-month fixed-term contract position and requires you to be in the office 4 days per week.

Disney is looking for a strategic, experienced, and creative Senior Social Media Manager to help the team deliver a new social strategy at the heart of Disney+, in support of our business objectives. This role will take an insight-driven approach, using the performance of our social media channels today, and known best practices, to define our key metrics of success and our strategic approach for the coming year.

This role will be tasked with driving walkability and engagement around our shows, working in step with our owned, earned, and paid channels as part of a holistic content and platform strategy.

They will support the team across paid, organic, campaign, and always-on activities to ensure each activity delivers on the agreed social strategy. Also, within the social strategy, this person will have the opportunity to build our social strategy for local originals.

This person will be a social media expert and provide advice internally on how to best utilize social media and maximize the reach of our content across social platforms.

We are a team that’s passionate about what we do. We approach our work with a positive mindset with creative approaches to problem-solving, no matter the task. We support each other to do the same. We’re respectful of each other and are individually committed to each fostering a team that is trusting, transparent and inclusive. We are committed to excellence at all levels and are always looking to improve. We know that our roles can require resilience, and we support each other to flourish.

The Opportunity & Responsibilities

  • In step with the Director, work with the team and our agency to deliver Disney+ EMEA’s FY23 social media strategy
  • Implement a plan for FY23 strategy and content campaigns, working with the Social media team to roll out across core EMEA markets
  • Oversee the Disney+ ambassador program (influencer) working with our retained agency and a junior member of the team
  • Shape and deliver FY23 targets with a supporting framework for measurement
  • Build EMEA-wide relationships to maintain creative benchmarks for Disney+ EMEA social creative and content output, support the markets, and raise the bar creatively
  • Shape best practices for operational processes and dependencies for Social, recommend optimizations
  • Embed best practice knowledge within the team including a consistent tone of voice
  • Line management of Disney+ EMEA Social team and contribute to a positive team culture

The Experience We Require From You

  • Ideally from a senior position in a social department and/or at a specialist social agency preferably in TV and entertainment
  • You’re comfortable both setting strategies and delivering outcomes from the plan
  • You have an impressive understanding of the UK social media landscape, from understanding what can cut through where to know what will drive engagement rates while having some familiarity with cultural nuances across EMEA markets
  • Content calendar planning – you’re confident driving forward planning with a team, ensuring forward planning and maintaining upcoming calendars, and leading the charge with a holistic view of what’s happening.
  • Collaboration is your middle name. You love to work with others and aren’t afraid to speak up from in-house partners to external agencies.
  • A fantastic understanding of industry standards and legal regulations which apply to both social and influencer marketing
  • You’ll have a fantastic black book of creators and well-established relationships within the industry
  • You understand that data is your friend and know how to strike the balance between data and gut feeling.
  • You’re comfortable navigating approval processes, creative guidelines, and approval systems and not afraid to support the junior team to deliver results
  • You have experience of publishing first-rate social videos proven to reach customers, are on top of the latest trends and innovations in social across all social platforms (current and emerging), and act as an ambassador for innovation and encouraging a test-and-learn approach where possible
  • Your stakeholder management skills are second-to-none, working with teams across the UK, global, and EMEA markets and being able to communicate clearly and persuasively
  • You live and breathe social media. Influencers are a part of your DNA and you’re always up to speed with the hottest trends, emerging talent, and platforms. You’ll enjoy developing your experience across platforms, including Facebook, Instagram, TikTok and Twitter. You are passionate about great TV – across genres and are able to channel this into your work being consistently curious and looking for ways to innovate
  • You have experience managing people and demonstrating their own growth and development as applicable

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