Market Research Analyst

Job Description

Modaxo is a global organization bringing together businesses that collectively focus on advancing new technologies and innovations for People Transportation. With over 30 business units representing 20 brands, Modaxo employs over 2400 people, operating from 49 offices in 21 countries around the world.

As an employer we are committed to cultivating a friendly and exciting working environment, with huge emphasis on employee engagement. We can offer the sense of social community often associated with a small, local business; combined with the expected advantages of working for a far larger employer: great benefits; dedication to identifying talent; and huge investment in staff development.

Job Description:
Role Summary
We are looking for a methodical Market Research Analyst to lead the data acquisition and analysis of the markets we operate in, and new markets we aspire to enter. The successful market researcher will be able to collect and analyze qualitative data, identify trends and business opportunities, and track our competition. These activities are aimed at improving the competitive nature of our business units and highlighting businesses that would be of strategic value to Modaxo, if acquired. By working directly with each of our business units and M&A teams, you’ll form an understanding of our target markets, relevant competitors, pricing dynamics, changes in market share, and other important factors that inform our global strategy. Additionally, we will look to you to help us with defining new Industry Sectors or geographies that are attractive to Modaxo, a very meaningful contribution to the growth of our organization.
Key Role Responsibilities
  • Collect data about customers, competitors and markets, and consolidating information into BI tools, reports and presentations as required
  • Understanding our business objectives, and creating tangible action plans to achieve them
  • Compiling and analyzing statistical data using modern and traditional methods
  • Performing valid and reliable market research via a variety of methods such as, desk research, interviews, surveys, etc.
  • Interpreting data and formulating reports to make meaningful recommendations
  • Identifying and leveraging online data sources, with various Industry organizations and/or 3rd party research firms
  • Manage our market analysis data lake, providing data and visualizations to Modaxo stakeholders
  • Lead our competitive analysis project, focusing on strategic competitors to identify their market share by geography, customer base, go-to-market strategy, references, product offerings, key differentiators, and other key data points that allow us to form an effective strategic response
  • Remain fully informed on market dynamics, trends, and growth rates, to help ensure we are able to take advantage of new growth opportunities
Qualifications and Experience
  • Bachelor’s degree in Marketing, Business, Statistics, or related field
  • Proven Market Research Analysis experience
  • Ability to interpret large amounts of data and to multitask
  • Knowledge of statistical packages, databases, data & analytics platforms, and BI tools
  • Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
  • Working knowledge of data warehousing, modelling, and mining
  • Strong business acumen, analytical and problem-solving skills
  • Strong communication and presentation skills
  • Familiarity with CRM systems
Personal Attributes
  • Proven ability to set clear objectives and motivate yourself to consistently achieve outstanding and sustainable results
  • Outstanding leadership and communications skills; be approachable and build strong trusting relationships with stakeholders
  • Ability to act in a self-directed self-motivated manner, demonstrating initiative, innovative thinking and to juggle competing priorities through outstanding time management skills
  • Strong level of judgement, strong work ethic, high integrity, and ability to build trust
  • Proven ability to deliver results and achieve business efficiency whilst engaging a highly motivated and self-directed team
  • Organizationally savvy and openness to understand company culture and the origin and reasoning behind key policies, practices, and procedures
  • Resilient in the face of adversity
Special Conditions
  • The position may, at times, require some domestic and international travel
Worker Type:

Regular

Job Type: Full Time
Job Location: Canada Mississauga

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