Market Research Analyst

Job Description

As an employer we are committed to cultivating a friendly and exciting working environment, with huge emphasis on employee engagement. We can offer the sense of social community often associated with a small, local business; combined with the expected advantages of working for a far larger employer: great benefits; dedication to identifying talent; and huge investment in staff development.

• Collect data about customers, competitors and markets, and consolidating information into BI tools, reports and presentations as required
• Understanding our business objectives, and creating tangible action plans to achieve them
• Compiling and analyzing statistical data using modern and traditional methods
• Performing valid and reliable market research via a variety of methods such as, desk research, interviews, surveys, etc.
• Interpreting data and formulating reports to make meaningful recommendations
• Identifying and leveraging online data sources, with various Industry organizations and/or 3rd party research firms
• Manage our market analysis data lake, providing data and visualizations to Modaxo stakeholders
• Lead our competitive analysis project, focusing on strategic competitors to identify their market share by geography, customer base, go-to-market strategy, references, product offerings, key differentiators, and other key data points that allow us to form an effective strategic response
• Remain fully informed on market dynamics, trends, and growth rates, to help ensure we are able to take advantage of new growth opportunities

• Bachelor’s degree in Marketing, Business, Statistics, or related field
• Proven Market Research Analysis experience
• Ability to interpret large amounts of data and to multitask
• Knowledge of statistical packages, databases, data & analytics platforms, and BI tools
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
• Working knowledge of data warehousing, modelling, and mining
• Strong business acumen, analytical and problem-solving skills
• Strong communication and presentation skills
• Familiarity with CRM systems

• Proven ability to set clear objectives and motivate yourself to consistently achieve outstanding and sustainable results
• Outstanding leadership and communications skills; be approachable and build strong trusting relationships with stakeholders
• Ability to act in a self-directed self-motivated manner, demonstrating initiative, innovative thinking and to juggle competing priorities through outstanding time management skills
• Strong level of judgement, strong work ethic, high integrity, and ability to build trust
• Proven ability to deliver results and achieve business efficiency whilst engaging a highly motivated and self-directed team
• Organizationally savvy and openness to understand company culture and the origin and reasoning behind key policies, practices, and procedures
• Resilient in the face of adversity

• The position may, at times, require some domestic and international travel

Regular