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Social Media Manager

Full Time
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Langham Hotel

Job Description

To be eligible to apply for this position you must live in the Greater Toronto Area and be legally entitled to work in Canada. We are not accepting International applicants at this time.

 

POSITION OVERVIEW

· Build brand awareness of Chelsea Hotel, Toronto and all its entities by developing a social media communications plan across a range of platforms
· Develop goals/objectives covering audience profile, reach and engagement
· Create a content calendar and develop assets to engage multiple audiences and platforms
· Develop an influencer management strategy, building relevant relationships for the different offerings within the hotel
· Manage and respond to all guest comments on all social channels to maintain a positive online reputation

· Keep abreast of changes within the social media landscape to ensure the hotel is up to date with trends that align with our overall business strategy

 

RESPONSIBILITIES

· Work alongside the Director of Marketing and eBusiness and Director of Public Relations to implement and enforce a social media communications strategy that supports the hotel’s objectives
· Develop goals for each sub-brand and platform that identifes audience profile, reach, engagement, influencer identification and strategy implementation
· Boost positive brand awareness of hotel, food and beverage outlets and partnerships
· Evaluate, analyze and implement trends, initiatives and metrics to track success on a monthly basis and apply learnings to improve strategies
· Develop a regular system for reporting on campaign performance across social media platforms, evaluate their efficacy, and provide recommendations on how to improve our work
· Monitor and respond to guests to foster positive engagement and strengthen brand presence
· Proactive outreach to engage and build brand ambassadors/partnerships and increase platform followers
· Manage all social media inquiries and foster relationship with influencers that align with the overall strategic direction of the hotel
· Host influencers and organize events that appeal to influencer communities to drive social coverage
· Create content engaging content that supports brand initiatives
· Support distributing job postings and company announcements

· Cover and highlight on-site events/programming to create content that align brand and marketing goals

Requirement

KNOWLEDGE & EXPERTISE

· Superior interpersonal skills, with ability to consult and coordinate among multiple teams to produce written content
· Excellent written and verbal communication skills, with ability to write digital content in a fast-paced environment
· Strong comfort level with digital and social media metrics
· Strong attention to detail
· Alignment on the core values and strategy
· Extensive experience creating and implementing grassroots digital strategy with an emphasis on creating balanced social media campaigns
· Experience successfully developing rapid response campaigns
· Proven work experience as a Social media manager
· Hands on experience in content management
· Ability to deliver creative content (text, image and video)

· Familiarity with web design

 

The Chelsea Hotel, Toronto is committed to providing a fair and equitable work environment and encourages applications from qualified women, men, visible minorities, aboriginal peoples and persons with disabilities. As per the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act (AODA), Chelsea Hotel, Toronto will accommodate the needs of applicants with disabilities throughout all stages of the selection process. If you need accommodation during the recruitment process, please advise your Talent Acquisition representative.

 

 

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