Specialist, Social Media & Digital Content

Job Description

• Implement end-to-end social media, communications and digital marketing initiatives for target audiences, ensuring key message delivery, audience engagement, and positive brand affinity.
• Develop and plan engaging content with a strong brand voice on social media channels, staying current on what’s trending online and what FCT Customers are talking about.
• Responsible for community management across all social media platforms that engage audiences, and insert the brand into relevant online and offline conversation.
• Manage social media content calendar to ensure that content fits with the overall integrated marketing strategy.
• Own the SEO strategy with the goal of driving organic demand.
• Plan and executes all SEO/SEM, social media and display advertising campaigns.
• Manage and optimize paid social media accounts including Google, Instagram, LinkedIn, Facebook, YouTube and Twitter.
• Develop conversion strategies – from data-driven ideation, execution, reporting, and analysis.
• Perform regular site audits and gather applicable data to recommend enhancements and campaign optimizations.
• Oversee keyword research to aid with lead generation, product marketing, product development, and other key initiatives.
• Monitor and respond to customer comments, questions, and feedback in a timely, professional manner across social platforms.
• Engage in daily social listening to monitor industry news, trends, competitor activity, and our brands.
• Review all outgoing digital content to ensure that it is cohesive and in line with both brand voice and social media tone.
• Contribute with creative ideas on how to leverage social media and digital marketing to help achieve business and communications objectives.
• Report on social media and digital performance within the company by determining key performance indicators that can be used to measure success.
• Support and elevate regional marketing initiatives through online platforms.

• A University degree, college diploma or equivalent in communications, digital marketing, or a related subject area.
• 5+ years of professional experience with social media/community management and SEO/Digital Marketing responsible for the planning, execution, and optimization of digital marketing campaigns.
• A growth-focused mentality; always looking to improve results and know how to move quickly.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Demonstrated professional experience in social media monitoring, engagement, research and analysis, online measurement and report generation, and experience with digital tools and services.
• Demonstrated experience in online brand promotion and management, including growth and engagement and community management
• Proven experience managing and collaborating with both internal and external stakeholders.
• Superior ability to execute against multiple tasks under deadline pressure ·
• Exceptional communications skills: writing, editing, interpersonal, presentation · Knowledge of Adobe Creative Cloud and experience with photography are an asset
• Bilingualism is an asset.

• Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program
• Group retirement savings plan with company match
• Paid holidays and generous paid time off
• Hybrid work arrangements
• Paid volunteer opportunities and charitable donation matching
• Employee recognition programs that include referral incentives
• Potential for performance-based incentives
• The opportunity to participate in our stock purchase plan
• And more!
• As per terms of the employment agreement

• All new hires will be required to be fully vaccinated as a condition of employment, proof of vaccination will be submitted to the company upon hire.