Digital Marketing Analyst
Full Time
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Group 1001
Job Description
Group 1001 is a consumer-centric, technology-driven family of insurance companies on a mission to deliver outstanding value and operational performance by combining financial strength and stability with deep insurance expertise and a can-do culture. Group1001’s culture emphasizes the importance of collaboration, communication, core business focus, risk management, and striving for outcomes. This goal extends to how we hire and onboard our most valuable assets – our employees.
Company Overview:
Clear Spring Health is part of Group One Thousand One (“Group1001”), a customer-centric insurance group whose mission is to make insurance more useful, intuitive and accessible so that everyone feels empowered to achieve financial security. Clear Spring Health is dedicated to helping seniors protect their health and well-being by providing Medicare Advantage plans in select counties of Colorado, Illinois, North Carolina, and Virginia, plus Georgia and South Carolina and offers Medicare Prescription Drug Plans in 42 states plus DC.
Group 1001, and its affiliated companies, is strongly committed to providing a supportive work environment where employee differences are valued. Diversity is an essential ingredient in making Group 1001 a welcoming place to work and is fundamental in building a high-performance team. Diversity embodies all the differences that make us unique individuals. All employees share the responsibility for maintaining a workplace culture of dignity, respect, understanding and appreciation of individual and group differences.
The Digital Marketing Analyst will support the Marketing Department in the development, implementation, and maintenance of digital marketing campaigns. Will provide reporting and analytics on KPI’s, and insights to enhance performance and continued growth for online and offline channels including lead generation and funnel conversion optimization.
This position will also be responsible for the management of first, second- and third-party data for members and prospects. They will own the process for data integrity and will support the team on any data or analysis requests.
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Identify trends and apply new insights on all marketing campaigns including website performance utilizing google analytics.
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Create and distribute reporting and analysis to key stakeholders.
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Maintain awareness of competitive information and industry trends
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Assist Marketing and cross functional teams in developing strategy based on analysis.
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Stay up to date with marketing trends and best practices, and make recommendations for new marketing initiatives.
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May participate in other marketing initiatives.
Qualifications
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Bachelor’s degree
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Must be proficient with Excel and Power Point
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Google adwords and google analytics knowledge is a plus
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Excellent verbal and written communication skills
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Ability to work independently and to carry out assignments to completion within parameters of instructions given
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