Growth Marketing Manager, Google Career Certificates

About the job

Grow with Google’s mission is to ensure that the benefits of technology are available to everyone.

In this role, you will help people achieve greater economic opportunity by connecting them to Google Career Certificates, which prepares people for jobs in-demand fields, no experience required.

As part of the marketing team, you will drive performance marketing and user acquisition across all channels. You will focus on team resources and budget on the biggest levers of opportunity. You will manage performance channels, design test plans spanning the breadth of our user journey and touchpoints, and deploy experiments that increase enrollment volume without compromising on campaign efficiency.

Additional Information:

Responsibilities

• Deliver user acquisition goals and growth with a cross-channel performance marketing strategy and plan. Manage all acquisition channels and maximize enrollments by optimizing the entire user funnel reach enrollment/CPA goals.
• Activate new channels and strategies, and maintain a pulse of new strategies for performance marketing, and activate new channels and cutting-edge techniques to drive performance. Understand levers of performance and tradeoffs for investments to create data-backed resource and budget recommendations.
• Improve performance marketing effectiveness. Optimize the user journey (e.g., across website, paid ads, email, partner, social, third-party) and performance results, generate hypotheses, and deploy impact tests with success rates.
• Build user journey diagnostics, and create tools and processes to evaluate over/underperformance. Create a marketing stack that combines high-quality tracking methodologies, user journey reporting, and ROI.