Market Research Analyst

Job Description

Vulcan Materials Company is the nation’s largest producer of construction aggregates and a major producer of aggregates-based construction materials including asphalt and ready-mixed concrete. When you join Vulcan, it’s more than starting an exciting career – you get to make a difference for millions of people every day across the country.

When you join Vulcan, you join a dynamic culture in which career development is encouraged, excellence is rewarded and diversity is valued. No matter the role or the location across the country, every member of the Vulcan team lives through the Vulcan Way: doing the right thing, the right way, at the right time.

The Market Research Analyst acts as an “in-house” marketing consultant to Vulcan’s field sales organization and corporate management. Marketing Support Services (MSS) provides a range of deliverables to assist the business in marketing decisions. This position is responsible for designing research, interpreting results, and making recommendations to corporate and division management regarding strategic planning, acquisitions, greenfield site selection, assessment of market conditions, and research for new business ventures. In addition, the analyst works as an internal marketing resource providing expertise and information to people at various levels within the entire organization.

Access to marketing tools and processes – MSS provides a unique opportunity to gain exposure to marketing tools and processes not available in a division role.

Exposure to top management – MSS staff routinely works with corporate and division management.

Broadened view – This position can provide a broad enterprise view of Vulcan and the construction industry.

Preparation for other roles – This position can prepare someone for other marketing roles within Vulcan.

What You’ll Do:

• Conduct desktop and field research to answer questions about demand, supply, construction market characteristics, industry information, or specific market intelligence. ·
• Develop long-term demand forecasts for individual markets.
• Assist in the development of sales forecasts by product line for AFE input.
• Analyze data using VMC’s proprietary databases and tools such as SMART and GIS to provide market information to corporate and division management.
• Research, compile and communicate information for corporate and division management strategic planning.
• Create charts, presentations, reports, and maps as needed.
• Design, conduct, and present research findings to corporate and region management.
• Assist in support of initiatives lead by the VP of Marketing Support Services.
• Other duties as assigned.

Skills You’ll Need:

Education: BS degree, or equivalent, in Economics, Marketing, Business, Statistics or Engineering

Curiosity: Is curious about why things are the way they are. Doesn’t always accept canned answers. Delves deeper to get to the true answer.

Analytical: Is willing to dig into the data to find the information that can be used. Organizes complex information or problems so that solutions can be found. Tries to build quantifiable backup to support intuitive notions about markets or industry.

Can deal with Ambiguity: Can cope with data that is in conflict; can make a decision and act without having perfect information; isn’t upset when things are up in the air; doesn’t have to have all the answers or data before moving on. MSS must produce forecast with incomplete information. It is important that we document our assumptions and build as strong a set of data as possible to support our conclusions, but we must arrive at conclusions.

Creative: Advances new and unique ideas; easily makes connections among previously unrelated notions; settings; is viewed as having original ideas and is able to effectively brainstorm.

Problem Solver: Is able to solve problems in a timely manner using all of the above.

Patience/Flexibility: Is tolerant with people and processes; listens and checks before acting; tries to understand the people and the data before making judgments; implements change well; keeps composure under stress. It is not unusual for our priorities to change, so we must understand that we may pick up an earlier project that someone else was leading.

Listens: Practices attentive and active listening; has the patience to hear people out; can accurately restate the opinions of others even when he/she disagrees.

Comfortable Around Top Management: Can interact comfortably with senior executives; can present bad news to top management without undue tension and nervousness; understands how top executives think and process information.

Think Strategically: MSS staff should have an enterprise view of the business and think beyond immediate local issues. It is extremely important to understand the local business, but we must keep the “big picture” in mind as we analyze situations.

Persuasive: Can extract information from people when there may be no incentive for people to cooperate. Can persuade management to buy-in to recommendations.

Perseveres: Pursues everything with energy, and drive. Seldom gives up, especially in the face of resistance or setbacks.

Able to Manage Time Well: Uses his/her time effectively and efficiently; sets priorities; values time; separates the critical few projects into priorities.

 

What You’ll Like About Us:

Great Company Culture. Our people share a competitive drive for excellence in an environment of trust, teamwork, open-mindedness and communication.

Safe. Industry leader in health and safety standards. We are committed to creating a safe work environment and protecting all employees and customers.

Meaningful Work. What sets up apart is the work we do impacts daily lives – and every employee contributes. Our aggregates produced are used to build roads, schools, hospitals, airports, and housing throughout the United States.

Health Benefits. Medical, Dental, Vision programs, plus much more.

Rest and Relaxation. Paid vacation, personal floating days, and paid holidays.

Prepare for the Future. 401(k) with company match and contribution.

Training and Development. We see our development programs and helping our employees meet their goals as a key part of our business.

Vulcan Materials Company is committed to employing a diverse workforce. You will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. You also have the right to be free from discrimination for medical needs arising from pregnancy, childbirth, or related medical conditions.

Job Sales/Marketing

Primary Location Alabama

Organization GM – CORPORATE

Schedule Full-time